Product Development: Creating a MEET Ecotourism Product in your area

Product Development: Creating a MEET Ecotourism Product in your area

last update on: 10/25/2023

Learn how to design innovative, unique, authentic, sustainable and market-oriented ecotourism products, following the Mediterranean Experience of Ecotourism (MEET) product criteria.

ABOUT THIS COURSE:

A robust approach to the design of ecotourism products is essential to securing a form of sustainable and low-impact tourism that is compatible with the conservation and sustainable development goals in the Mediterranean region.

This course will provide guiding principles for creating innovative, unique, authentic and market-oriented products that can be applied across the geographically heterogeneous region. Specific Mediterranean Experience of Ecotourism (MEET) product criteria will assist participants in assessing their own region and ultimately selecting appropriate components for an ecotourism package.

COURSE DETAILS:

🕒 Start date: Anytime

🕒 Duration: 4 - 5 hours

📖 Course type: Self-paced

📖 Course includes: 6 modules, 1 exercise, 2 quizzes

🗨️ Language: English

Award: Certificate of completion

Fees: FREE

Registration: OPEN

WHO SHOULD SIGN UP FOR THIS COURSE?

Inbound Tour Operators
Protected Area Managers

WHAT ARE THE BENEFITS OF THIS COURSE?

Promote an understanding of the key components of MEET ecotourism products (using the MEET product criteria).
Demonstrate best practices in building ecotourism products (including marketing approaches, market access strategies and working with partners).

YOU WILL LEARN HOW TO:

Identify components of MEET ecotourism products.
Use MEET product criteria to select components unique to your local destination.
Design an engaging ecotourism product description that appeals to the target market.

FOR A SUCCESSFUL COMPLETION, PARTICIPANTS MUST:

Finalise all modules and activities
Pass the quizzes
Fill out the course surveys

WHO IS LEADING THE COURSE?

This course has been designed by IUCN Centre for Mediterranean Cooperation and WWF Mediterranean with support from Training Aid and The Travel Foundation, and taught by experts and practitioners in (eco)tourism.

During your learning journey, you will have support from the IUCN Academy team through the platform.